{"id":703,"date":"2026-03-23T21:41:46","date_gmt":"2026-03-23T18:41:46","guid":{"rendered":"https:\/\/fljournal.rsu-rzn.ru\/?page_id=703"},"modified":"2026-06-17T11:04:25","modified_gmt":"2026-06-17T08:04:25","slug":"703-2","status":"publish","type":"page","link":"https:\/\/fljournal.rsu-rzn.ru\/en\/703-2\/","title":{"rendered":""},"content":{"rendered":"

 <\/p>\n

The functional-pragmatic parameter of neologization of the beauty industry discourse (based on the material of the English and Russian languages)<\/h1>\n

 <\/p>\n

Pages:<\/strong> 101-111 \u00a0|
\nDOI:<\/strong> 10.37724\/RSU.2026.76.1.011 \u00a0|
\nEDN:<\/strong> UZDIKL \u00a0|
\nUDK:<\/strong> 81-114.2<\/div>\n
\n

Stepanov V.N.<\/strong>
\nInternational Academy of Business and New Technologies (MUBiNT)<\/p>\n

Melnikova E.<\/strong>
\nYaroslavl State Medical University<\/p>\n<\/div>\n

\n

Abstract<\/strong>The article focuses on the functional-pragmatic parameter of the neologization process of the modern beauty industry discourse based on the material of the English and Russian languages. The paper presents the concepts of the beauty industry discourse and the parameterization of its neologization process, including the three key parameters: thematic, structural-semantic and functional-pragmatic. The analysis of the selected parameters allows us to identify both the common features and the peculiarities in the process of the vocabulary updating of the two typologically different languages in the context of the discourse under study. According to the results obtained, the functional characteristics of English and Russian neologisms can be considered within the framework of a single functional paradigm. Based on the analysis of linguistic material, it is concluded that the primary function of neologisms in the English- and Russian-language discourse of the beauty industry is nominative, which may be implicitly combined with other functions, namely, compressive-informative, generalizing, differentiating, diagnostic, axiological, expressive, euphemistic or dysphemistic. The study revealed that despite variations in means of expression, the main purpose and meaning of the function remain constant, allowing analytical and synthetic languages to perform the same communicative tasks.<\/p>\n<\/div>\n

Keywords:<\/strong> neologization, neologism, parametrization, beauty industry, discourse, functional parameter, linguistic functions, speech functions, neologisms with negative evaluative marking, neologisms with positive evaluative marking<\/div>\n
Funding:<\/strong>
\nnone<\/div>\n
\n

References<\/h2>\n
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  • 18. \u041d\u043e\u0432\u043e\u0435 \u0432 \u0440\u0443\u0441\u0441\u043a\u043e\u0439 \u043b\u0435\u043a\u0441\u0438\u043a\u0435. \u2014 \u0421\u041f\u0431. : \u0418\u041b\u0418 \u0420\u0410\u041d, 2021\u20132025. \u2014 URL : https:\/\/neolex.iling.spb.ru\/ (\u0434\u0430\u0442\u0430 \u043e\u0431\u0440\u0430\u0449\u0435\u043d\u0438\u044f: 10.09.2025).<\/li>\n
  • 19. \u041f\u0430\u0440\u0430\u043c\u0435\u0442\u0440 \/\/ \u042d\u043d\u0446\u0438\u043a\u043b\u043e\u043f\u0435\u0434\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0441\u043b\u043e\u0432\u0430\u0440\u044c \u043f\u043e \u043f\u0441\u0438\u0445\u043e\u043b\u043e\u0433\u0438\u0438 \u0438 \u043f\u0435\u0434\u0430\u0433\u043e\u0433\u0438\u043a\u0435. \u2014 URL : https:\/\/clck.ru\/3SH345 (\u0434\u0430\u0442\u0430 \u043e\u0431\u0440\u0430\u0449\u0435\u043d\u0438\u044f: 11.09.2025).<\/li>\n
  • 20. \u0420\u0430\u0447\u0435\u0432\u0441\u043a\u0438\u0439 \u0421. \u0413. \u041d\u0435\u043e\u043b\u043e\u0433\u0438\u0437\u0430\u0446\u0438\u044f \u0438 \u0448\u043a\u043e\u043b\u044c\u043d\u043e\u0435 \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u0438\u0435: \u043c\u0435\u0442\u043e\u0434\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0430\u0441\u043f\u0435\u043a\u0442 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u044b \/\/ \u041d\u0430\u0440\u043e\u0434\u043d\u0430\u044f \u0430\u0441\u0432\u0435\u0442\u0430. \u2014 2024. \u2014 \u2116 10. \u2014 URL : https:\/\/www.n-asveta.by\/dadatki\/2024\/n09\/rachevskij.pdf (\u0434\u0430\u0442\u0430 \u043e\u0431\u0440\u0430\u0449\u0435\u043d\u0438\u044f: 08.09.2025).<\/li>\n
  • 21. 7 \u043b\u0443\u0447\u0448\u0438\u0445 \u043a\u043e\u043c\u0431\u043e \u0434\u043b\u044f \u0433\u0443\u0431. \u0412\u044b\u0431\u043e\u0440 \u0440\u0435\u0434\u0430\u043a\u0446\u0438\u0438 Flacon Mag \/\/ \u0417\u043e\u043b\u043e\u0442\u043e\u0435 \u044f\u0431\u043b\u043e\u043a\u043e. \u2014 2024. \u2014 URL : https:\/\/clck.ru\/3SHHBr (\u0434\u0430\u0442\u0430 \u043e\u0431\u0440\u0430\u0449\u0435\u043d\u0438\u044f: 05.09.2025).<\/li>\n
  • 22. \u0421\u0435\u043d\u044c\u043a\u043e \u0415. \u0412. \u041d\u0435\u043e\u043b\u043e\u0433\u0438\u0437\u0430\u0446\u0438\u044f \u0432 \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u043c \u0440\u0443\u0441\u0441\u043a\u043e\u043c \u044f\u0437\u044b\u043a\u0435: \u043c\u0435\u0436\u0443\u0440\u043e\u0432\u043d\u0435\u0432\u044b\u0439 \u0430\u0441\u043f\u0435\u043a\u0442. \u2014 \u0421\u041f\u0431. : \u041d\u0430\u0443\u043a\u0430, 2007. \u2014 354 \u0441.<\/li>\n
  • 23. \u0421\u0435\u0440\u0435\u0431\u0440\u0435\u043d\u043d\u0438\u043a\u043e\u0432\u0430 \u0415. \u0424. \u0410\u043a\u0441\u0438\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0430\u044f \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0438\u0437\u0430\u0446\u0438\u044f \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0434\u0438\u0441\u043a\u0443\u0440\u0441\u0438\u0432\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0441\u0442\u0432\u0430 \/\/ \u0421\u0443\u0431\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0430\u043d\u0430\u043b\u0438\u0437 \u044f\u0437\u044b\u043a\u0430 : \u044e\u0431. \u0441\u0431. \u043d\u0430\u0443\u0447. \u0442\u0440. \u2014 \u041c. : \u0418\u0437\u0434-\u0432\u043e \u0421\u0413\u0423, 2011. \u2014 \u0421. 372\u2013373.<\/li>\n
  • 24. \u0427\u043e \u0414\u0436. \u0421\u043e\u0441\u0442\u0430\u0432 \u0438 \u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u043d\u0435\u043e\u043b\u043e\u0433\u0438\u0437\u043c\u043e\u0432 \u0432 \u044f\u0437\u044b\u043a\u0435 \u0433\u0430\u0437\u0435\u0442\u044b : \u0430\u0432\u0442\u043e\u0440\u0435\u0444. \u0434\u0438\u0441. … \u043a\u0430\u043d\u0434. \u0444\u0438\u043b\u043e\u043b. \u043d\u0430\u0443\u043a : 10.02.01. \u2014 \u041c., 2004. \u2014 31 \u0441.<\/li>\n
  • 25. \u042f\u0440\u0446\u0435\u0432\u0430 \u0412. \u041d. \u0411\u043e\u043b\u044c\u0448\u043e\u0439 \u044d\u043d\u0446\u0438\u043a\u043b\u043e\u043f\u0435\u0434\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0441\u043b\u043e\u0432\u0430\u0440\u044c. \u042f\u0437\u044b\u043a\u043e\u0437\u043d\u0430\u043d\u0438\u0435. \u2014 2-\u0435 \u0440\u0435\u043f\u0440\u0438\u043d\u0442. \u0438\u0437\u0434. \u2014 \u041c., 1998. \u2014 687 \u0441.<\/li>\n
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     <\/p>","protected":false},"excerpt":{"rendered":"

      The functional-pragmatic parameter of neologization of the beauty industry discourse (based on the material of the English and Russian languages)   Pages: 101-111 \u00a0| DOI: 10.37724\/RSU.2026.76.1.011 \u00a0| EDN: UZDIKL \u00a0| UDK: 81-114.2 Stepanov V.N. International Academy of Business and New Technologies (MUBiNT) Melnikova E. Yaroslavl State Medical University AbstractThe article focuses on the functional-pragmatic […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/fljournal.rsu-rzn.ru\/en\/wp-json\/wp\/v2\/pages\/703"}],"collection":[{"href":"https:\/\/fljournal.rsu-rzn.ru\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/fljournal.rsu-rzn.ru\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/fljournal.rsu-rzn.ru\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fljournal.rsu-rzn.ru\/en\/wp-json\/wp\/v2\/comments?post=703"}],"version-history":[{"count":4,"href":"https:\/\/fljournal.rsu-rzn.ru\/en\/wp-json\/wp\/v2\/pages\/703\/revisions"}],"predecessor-version":[{"id":850,"href":"https:\/\/fljournal.rsu-rzn.ru\/en\/wp-json\/wp\/v2\/pages\/703\/revisions\/850"}],"wp:attachment":[{"href":"https:\/\/fljournal.rsu-rzn.ru\/en\/wp-json\/wp\/v2\/media?parent=703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}